Brand identity and brand book for the city of Be'er-Sheva.(“sheva” in Hebrew is 7) The concept was to position Beer – Sheva Israel's capital of opportunities ".
The Logo and graphic language accent the value of opportunity by changing color schemes and modular images, which provides a platform for various occasions in Be'er Sheva. Here you will see a number of selected pages from the Brandbook design by “Noyman studio”. The new logo of Be'er-Sheva brings dynamic and contemporary vibe to the city.The logo contains 7 colors each represent a different opportunity in the city :entrepreneurship, education & environmental protection, housing & real estate, research & technology, tourism & leisure and culture. Brand Firm: shir&spitzer Brand identity: NOYMAN-Creative Branding
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